What products can be found at Wov Market, and who is behind this Microinvest-funded business? | Microinvest

Surely, you’ve heard on TV, radio or in the press that we should eat at least 5 fruit and vegetables a day. But how often does it work for you? Or maybe you are tired of too many apples and potatoes? World of vitamins is a new format market, located right in the heart of Chisinau, where you can enjoy the freshest exotic fruits and vegetables, as well as other delicious foods. Behind this healthy lifestyle concept is a young family of entrepreneurs who aim to bring food from the best producers close to your home.

Ecaterina Filimon, Business Administrator of Wov Market, starts every morning by checking the shop windows. At Wov Market the quality of the products and their aesthetic arrangement on the shelfs is a strict rule and highly appreciated by customers, right from the launch. How they passed the test of the first few months with a new concept and location, as well as what special products you can find at Wov Market, find out in this interview.

World of vitamins in Moldova: how did it appear, and what is the mission of this brand?

We opened the doors of Wov Market in October 2022, after a period of looking in great detail at how we could bring a rich assortment of exotic vegetables and fruits into a physical store. Opportunity found us on its own. As soon as we find an appropriate space for rent, we promptly decided. Our mission is to offer people a place where they can buy qualitative, diverse, fresh, and healthy products from the best producers. Our customers are people who are on the same wavelength as us, ready to invest in healthy food. That’s why they loved us.

What special products can be found at Wov Market?

Let’s start with the most important detail: we have the most diverse range of fresh exotic vegetables and fruits. Passion fruit, pome-granadilla, pitaya (dragon fruit), figs, lychees, carambola, mangosteen, blueberries, raspberries, and strawberries are just some of the fruits on the Wov Market showcases. Once again, everything is fresh. We put a lot of emphasis on the quality of our products and offer what we like first and foremost. We are one of the few shops where unique pastries from one of the most popular domestic brands can be found. We also have special and assorted cheeses, dairy, meat, fish and seafood, chicken and eggs, pasta, sauces, and even wines on sale – everything you need to cook your favourite meals at home.

Managing product quality, inventory, window dressing, working with customers, and, in addition, managing the cosmetics store in the neighboring boutique, as well as raising two children. How do you manage to combine all this?

Honestly, I never thought about it. And I can’t say I’d be a superwoman either. I plan my time to succeed everywhere, and I don’t even notice that I have too much to do. My kids go to kindergarten from a young age, they are very independent. At work, I have a great team with which I collaborate nicely. That’s pretty much the secret. Surely there are always challenges, changes, and adaptations, how without them? One of the problems is finding new people for the team. We invest heavily in knowledge and experience. Employees at Wov Market are, first and foremost, people who are eager to learn and work toward a common goal. At the moment we have 7 people in the store and 15 at the distribution.

How friendly is the business environment in Moldova for young entrepreneurs?

There is always a reason that prevents you from doing something, especially when it comes to business. To succeed, you have to act and move forward. It is not easy to start a business in Moldova, but it is not impossible either. We would like more state support, fair competition, and perhaps even consumer education. We still have work to do on these issues, but we are already seeing changes. The experience of my first business, a boutique of hair products and accessories – ProfiHairCare, helped me a lot. That’s where I hardened up. It’s the business of the heart, where we come not only with professional products but also specialized advice for proper hair care. I’ve had other attempts at business, launching a beauty salon during the pandemic. It didn’t go as planned, instead, it’s one of the most rewarding experiences.

Plans for the next 10 years: should we expect Wov Market in other locations or maybe a new idea?

One of the most frequently asked questions from our customers is: when we open stores in other locations. Of course, we plan to develop continuously, especially since we have reliable partners, such as Microinvest, which have been with us since the launch of the business. With the financial support provided, we managed to complete the repair in time and to purchase modern refrigerators and shop windows in Wov Market, for efficient storage of products and an ergonomic and atmospheric design. At the moment, we are focused on maintaining quality and the highest level in this location. But in the future, when other opportunities arise, we may open more stores so that more people have access to quality food close to home.

*Microinvest is the only non-bank credit institution in Moldova which adheres to international customer protection principles. They involve a responsible and transparent lending process, based on a fair, respectful and equitable approach to customer service.

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Pre-contractual information

STATEMENT OF ACCEPTANCE OF THE CREDIT OFFER, ______
(related to entrepreneurial activity)

I, the undersigned, ________________, identified by ___________, series ___, number ________, issued by ___________, on ____________, personal code ____________, declare in full knowledge that the Creditor has made it available to me, and I have made known and accept the following below:

1. Name and Contact Information of the Creditor
Creditor
Address
Phone number
Email Address
Web page

2. Description of main Characteristics of the Credit Product (offer)

Type of loan

Total loan amount

Conditions governing the drawdown of the credit
It means how and when to get money

Depending on the terms of the credit product and the contractual provisions individually negotiated by the parties, the provision will be made by bank transfer to the account indicated by the Debtor or in cash, at the creditor's cashiers, or (at the Debtor's choice) by direct transfer to the Creditor's Partner, after signing the credit agreement and verifying the fulfillment of the eligibility conditions.

Term of credit agreement, months

The credit is granted for a fixed period of time, and its reimbursement is obligatory It is possible to extend the term of the loan for new periods provided that the Debtor meets the eligibility conditions of the Creditor.

Loan purpose:

For entrepreneurial / professional activity (trade, production, services, etc.)

The order and rates in which they will be allocated.
The following should be repaid:

monthly installments of

Date	Credit rate	Interest rate	Commission	Total to be paid

These numbers can vary slightly depending of the day of actual credit disbursement

The amount of the first payment represents the commission for the services provided for the loan usage, calculated from the total value of the loan, and paid by the Debtor on the date of granting the loan from own sources or deducted by the Creditor from the loan amount on Debtor choice.

Interest and/or charges are to be paid in the following order

monthly

Total amount to be paid

-

Total cost of credit

-

Means amount of borrowed capital plus interest and possible costs related to credit

These numbers can vary slightly depending of the day of actual credit disbursement

Necessary guarantees

Guarantee and/or pledge.

Repayments do not lead to immediate amortization of the capital

Repayments can lead to immediate amortization of the capital

3. Costs of the credit
Rates related to the credit
Annual Percentage Rate of Charge (APR) This is the total cost expressed as an annual percentage of the total amount of credit. The APR is there to help you compare different offers	%
In order to obtain the loan in accordance with the agreed terms and conditions, it is mandatory to conclude an insurance contract to guarantee the loan or a contract for another ancillary service.
Related costs
Any other costs deriving from the credit agreement	Fee for services rendered in relation to usage of credit, calculated and paid as follows: of the credit and paid by the Debtor on the date of granting the credit from own sources or is deducted by the Creditor from the amount of the credit The negotiation / prolongation of the credit can take place by mutual agreement of the parties, by signing an additional agreement, the Creditor being entitled to request an increase in the interest rate within the limits provided by the legislation in force. In case of negotiation / prolongation of the loan, the Borrower shall pay to the Creditor, at the date of the negotiation / prolongation a commission in the amount of 2% from the credit balance at the time of negotiation / prolongation.
Conditions under which the costs related to the credit agreement can be changed	The Sides can change the costs related to the credit by written agreement signed by both parties; For the non-constitution of the guarantees within the agreed term, the Creditor is entitled to calculate, and the Client will pay to the Creditor an Interest of delay in the amount of 5% annually, applied to of the daily balance for each day of delay, starting with the date following the term established for the constitution of the guarantee/ s and until the date of the proper execution of the respective obligation.
Obligation to pay for notarial fees / mortgage registration fees / fees for noting the prohibition of pledge in the Transport Register related to the pledge of means of transport (agricultural machinery)	Paid by the Client , except as otherwise provided in the pledge / mortgage agreement.
The cost for the valuation of real estate proposed in pledge	Paid by the Client directly to the Evaluator
Costs in the case of late payments Missing payments could have severe consequences for you (e.g. forced sale) and make obtaining credit more difficult
The repayment of the loan is free of charge in the secondary offices of the Creditor, as well as at the discretion of the Debtor through the representatives authorized to collect loan payments. The list of which and their fees are published on the website of the Creditor (www.microinvest.md/cum-achiti-creditul/). In case the Debtor use payment methods with fee, the Debtor cover all the costs of repayment of the loan and undertake to make the payments in such a way that the Creditor receives the agreed repayment amount and without any deductions by third parties processing the refund payment.
In accordance with and arising from the provisions of art. 15, para. 7), lit. a) from Law no. 202/2013, any payments related to the granted credit (commissions, taxes, penalties, late interest and any other type of payment), except interest, will be applied and collected within the limit of the ceiling of 0.04% of the total value of the credit per credit day multiplied by the number of days of actual use of the credit (hereinafter 'Ceiling'). Therefore, the Lender will be entitled to apply and collect the costs, excluding interest, exactly in the fixed or percentage amount established in the contract if the said ceiling allows, and if the ceiling is lower than the value of at least one cost, excluding interest, then the Lender will be entitled to reduce the fixed/percentage amount and apply and collect any of the applicable costs only within the limit of the ceiling value. When calculating the ceiling, the costs already applied and collected will be taken into account, with the exception of interest, which reduces its value. (Representative example: if the amount of the penalty is 20 MDL per day, and the ceiling value at that time is 16 MDL, then a maximum of 16 MDL will be collected).

4. Other important legal aspects
Right of withdrawal You have the right to withdraw from the credit agreement within a period of 14 calendar days	Yes
Early repayment You have the right to repay the credit early at any time in full or partially	Yes
The creditor is entitled to compensation in the case of early repayment The Debtor may repay the loan in full or in part in advance, notifying the Creditor in writing 3 days in advance, and paying an early repayment fee of:	% from early repaid amount, if the period of time between the date of early repayment and convened maturity exceeds one year; % from early repaid amount.The early repayment can be made only if the Debtor has no outstanding debts on interest or other amounts to be paid in accordance with the Contract. % from early repaid amount, if the period of time between the date of early repayment and convened maturity does not exceed one year.
Database usage The creditor must inform you immediately and without charge of the result of a consultation of a database, if a credit application is rejected on the basis of such a consultation. This does not apply if the provision of such information is prohibited by law or is contrary to objectives of public policy or public security The parties may agree on additional terms and conditions, which will be included in the credit agreement.	Yes
Right to a draft credit agreement You have the right, upon request, to obtain a copy of the draft credit agreement free of charge. This provision does not apply if the creditor, at the time of the request, is unwilling to proceed to the conclusion of the credit agreement with you	Yes
The period of time during which the creditor is bound by the pre-contractual obligations	This offer is valid for 15 calendar days after it is issued.
In this regard, I subsequently declare that: I was provided with the necessary information, the essential characteristics of the above-mentioned credit product were explained (interest rate, number of commissions, credit costs, early repayment conditions, total amount to be paid), as well as the consequences of non-compliance with contractual clauses; the costs included in the total cost of the loan were explained to me, including the costs for ancillary services related to the credit agreement; I was offered the possibility to negotiate individually the contractual clauses in the credit agreement that I intend to sign, I negotiated individually the granting commission, the monthly commission, the amount of penalties and I mention that its clauses do not disadvantage me, being fair in the report mine with the creditor; I was asked by the creditor about the probable importance of the information provided and whether essential circumstances that I expected to be provided were not omitted in order to make an informed and rational decision about concluding the potential credit agreement. the information provided and the corresponding explanations allowed me to assess, including the personal analysis of other offers of third party creditors, whether the proposed credit agreement is tailored to my needs and financial situation; I know the content of the contract and all its conditions have been explained to me, I have understood and accepted them, and the documents and information underlying the conclusion of the contract are complete and accurate; I know the law, the normative acts that will govern the contract, as well as the lack of consumer quality; I have no ambiguities or misunderstandings regarding the terms of the contract; the credit product corresponds to the purpose described above and will be used according to the destination and the economic activity carried out. The assets procured/resulted/constructed/repaired from received loan sources will be registered/transmitted in the social capital of the company where my business activity is carried out and/or will be used jointly by the members or individually however strictly for running my business activity. (Signature)